We love finding what makes your brand special and giving it a voice everyone can hear.
We love finding what makes your brand special and giving it a voice everyone can hear.
Step into the spotlight as we unveil the dynamic duo reshaping the digital landscape: Short-form video and CGI are taking center stage like never before, and at Sfumato, we're not just witnessing the spectacle – we're leading the charge!
In the ever-evolving saga of social media trends, short-form video emerges as the undisputed champion, delivering the highest return on investment and promising unparalleled growth in 2024. Just as we predicted in 2021, the ripple effect initiated by TikTok continues to reverberate, reshaping the very fabric of social media engagement.
According to the latest insights, a staggering 92% of social media marketers are gearing up to either increase or maintain their investment in Instagram – a platform where short-form video reigns supreme. This isn't merely a trend; it's a seismic shift in consumer behavior, with Gen Z and Millennials overwhelmingly preferring short-form videos as their go-to source for product discovery.
With 57% of Gen Z and 42% of Millennials opting for bite-sized content to explore new products and features, the stage is set for brands to captivate audiences like never before. And at Sfumato, we're arming businesses with the tools they need to not just adapt but thrive in this fast-paced digital landscape.
But wait, there's more! Enter the realm of CGI – a game-changer poised to revolutionize marketing as we know it. As social media marketers flock to embrace short-form video, CGI emerges as the secret weapon in their arsenal, elevating storytelling to new heights of immersive engagement.
As the most popular format among 54% of surveyed marketers, and with 33% planning to invest more in it than any other format, the allure of short-form video is undeniable. And the verdict is in: it's not just popular – it's effective. A staggering 83% of marketers attest to its unrivaled effectiveness, solidifying its status as the crown jewel of digital marketing strategies.
But the excitement doesn't end there. In a landscape ripe with innovation, 42% of social media marketers who have yet to tap into short-form video are gearing up to take the plunge in 2024 – the highest among any format. The time to embrace the power of short-form video and CGI is now, and Sfumato stands at the forefront, ready to unleash the full potential of these transformative trends.
Join us as we embark on a journey of creativity, innovation, and boundless possibilities. Let's paint your brand's success story with the vibrant hues of short-form video and CGI, leaving an indelible mark on the digital canvas of tomorrow.
